Case Study CipherTrace

Certified Hubspot Partner Agency

CipherTrace is an Enterprise SaaS Company based in San Francisco.

Ciphertrace provides Anti Money Laundering (AML) analytics tools for public sector clients accross the world.

The Challenge

Ciphertrace had a problem whereby the sales team were picking and choosing which leads to focus on.

Leads were getting wasted because some leads were not been followed up with.

The company did not have a Sales Automation process.

The Solution

We worked with the team at CipherTrace to define a Sales Automation process to send leads to the right salespeople.

Leads were mapped based on geography, account type and many more.

Technologies used

Salesforce, Hubspot Sales Enterprise, Hubspot Marketing Pro & Hubspot CRM

The Benefits

Increase in Sales accountability & productivity.

A decrease in the Sales cycle.

Better reporting for Sales & Marketing

What Our Customers Say

“We worked with the Prince a few years ago when we were pre $1m ARR and he invented and rolled out some great growth marketing campaigns that helped us acquire customers for a very low cost, much below PPC which helped us quickly pass the $1m ARR.”

“Prince was recommended to me through a mutual contact – I required a (very big) custom workflow to handle leads automatically. Not only did he work closely with me to make sure what I wanted would work, he also mapped the journey out and made sure there were no holes before putting this system into place in my company HubSpot account. Highly recommend and very pleased with our result.”

“Before we worked with Prince, we did not have a sales automation or marketing automation process.Prince worked with us to implement a CRM capable of supporting 4 different business unit, create a sales automation process to pass leads from Marketing to a sales team of 8 people using SalesForce.

Finally delivered a complex marketing automation program to nurture leads.
Highly recommended.”